My background and education is Interactive Design. I am presently working as a Sr. UX / UXD Engineer as a contractor at DuPont Pioneer. This is UX strategy and user interface design for ag services and support tools (satellite imagery, weather radar, data visualization, remote sensing).
- Scaled Agile Scrum framework / two week sprints - Using research, personas and consultation with product owners, formulate sound hypotheses, design insightful tests and strategize to understand our user's goals and motivations - create information architecture structures, affinity diagrams, user flows and experience maps - Capture product ideas and and turn them into visual artifacts including navigation maps, wireframes, low and high fidelity prototypes
- interactive proofs using InVision, Adobe UX - Design web style guides, pattern libraries - Extensive knowledge of Google Material Design, Android and iOS
DuPont Pioneer Nitrogen App
I was the sole UX and UI designer on a precision-ag app to help growers monitor their nitrogen through the year to help maximize their profits. This is a robust, data-driven app targeted to an audience who wants empowered to use geo-spatial data, satellite imagery, soil sampling, drone imagery and other state of the art science products and services.
Responsive, mobile first web site I designed and collaborated with Smash Development on the HTML5 / bootstrap. Project included IA (architecture mapping, UXD and site flow, design, photography direction, content development). The programming was done by a start-up company from Ankeny in a lean/agile development process.
Usability testing was conducted and is still in process as we continue to develop and add to the site.
Designed the Nationwide.com page for Corporate Citizenship including a award-winning animated module telling the stories of four associates who participated or used the company's volunteerism and giving initiatives. (Photo Direction, script writing, animation, web design). The animated story module received a bronze quill.
This was an HTML5 site I built in 2014 for my personal portfolio site.
Web page design for the "Stay on Track" advertising campaign developed by my team in marketing and strategy at Nationwide.
Designed web pages for Talent Acquisition for Nationwide.com.
Nationwide Intranet pre-2014
Creative lead for team responsible for all assets on Nationwide's intranet, including flash, tutorials, graphics, videos, animations and some easy quizzes and gamification.
Integrated HR Brand Strategy Documents
Cohesive look and feel in what was then Nationwide's bright, saturated, flat palette.
InSide Nationwide Intranet Assets
Madikwe Cane Spirit
Madikwe Virgin Cane spirit is a new liquor import from South Africa and based in Des Moines, Iowa. I am the creative and marketing director. I designed the mobile first website, all the visual communications including print, press kit, posters, banners, takeaways. I also concepted, scripted and produced a video which will be on the website soon. I also help develop content including social media posts and photography. I enjoy writing and creating for the web as it's an exercise in creativity, psychology, and you have to know what motivates your users.
Social Media Content and Photography
Social media Content and Photography
Laura's background in web and interactive design helps her frame problems and provide solutions that will create conversions. She understands emotions that drive design, how to avoid cognitive overload, and improve retention by using the right media in the right situations. Interactive Media can be a great tool when used intelligently and intuitively.
Extensive background in brand and identity development for Fortune 500 corporations such as Nationwide and Principal Financial Group. I'm presently creative and marketing director for a new liquor company based out of Des Moines, Iowa.
Nationwide Marketing and Strategy
Lead designer on Nationwide's Marketing and Strategy's new brand design that was used by 9 departments under the umbrella for a cohesive, clear and trustworthy brand reputation.
Print and Advertising
Experience in all aspects of print design from packaging, brand identity, to annual reports and t-shirts. Understanding your business goals and key insights about your audience will drive the design.
Nationwide Annual Report (flipbook and print)
Boys and Girls Club Central Iowa Annual Report
Label Design for hand-crafted BBQ Rub
Screen media including video, animation in After Effects and Flash. I've produced a video for the web for MadikweUSA.com which is in post. At Nationwide I was included in all stages of development of hi-fidelity video for the web This included creative strategy using communication briefs and key insights, concepting, storyboarding, script editing, production and development.
Design outside the corporate, B2B and B2C spectrum.